Senza Futuro Studio developed the visual positioning, branding direction, photo and video production for Sencha House, a japanese company dedicated to Japanese green tea culture.

The project focused on translating the rituality and precision of tea into a contemporary visual language, balancing product clarity with a more editorial, culture-driven approach. Our Turin-based team managed the creative direction and full content production, creating a visual system able to work across digital platforms, social media, e-commerce and brand communication.

Shot in Turin, the production included product photography, still life images and video assets designed to define the brand’s atmosphere: minimal, precise, warm and quietly obsessive.

Project Details
CREATIVE & PRODUCTION SPECS:

Still life Photography in Turin
Brand Positioning
Content Strategy for Digital Platforms

Set Composition
Production Logistics
Visual System for Brand Communication